5 Essential Instagram Features Your Brand Should Know
Social
media is dynamic. This is why social networks are always coming up with
new updates and features. Instagram is not an exception. As one of the
biggest online mobile photo-sharing and video-sharing platform in the
world with half a billion users, it is expected not to shy away from
this. Hence, it is unsurprising that it regularly announces new
features. It is, therefore, important for brands that use Instagram and
other social media networks for their marketing campaign to be aware of
these features. Jumia Travel, Africa’s No 1 hotel booking portal shares some of these essential Instagram features your brand should know.
Instagram stories
This
is one of the biggest updates that is new to Instagram. Instagram
stories allow users or brands to tell their stories and events via
photos or live videos that only last for 24 hours before disappearing.
Brands can use Instagram to market their products or services. Instagram
stories are only available through the app. You can also track the
number of people that viewed your videos.
Activate notifications for your favourite accounts
Businesses
may not be too keen to get notifications from their followers aside
from their competitors. Despite this, brands should encourage their
followers to enable this Instagram features to get notifications. Users
who enable this will get up-to-date trending deals, and other important
features about your brand.
Manage multiple accounts
It
is now possible for Instagram users to switch between different
accounts at the same time. With this feature, you can market multiple
products or services without going through the hassles of logging in and
logging out between different accounts. You can add as much as 5 different accounts.
Hide unwanted contents from your profile
Some
of your Instagram followers will like to tag you when they are sharing
their videos and photos. Although you cannot hide your profile from
certain followers, it is possible to hide the photos or videos on your
timeline especially if the content is not related to your brand.
Manage filters
There
are more than 40 unique Instagram filters that you can use to make your
content look better. This rarely applies to brands because they always
want their videos and images to be uniform. So, for a business, the
social media manager can select a particular filter and apply it to all
Instagram brand contents.
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